Recording and management company founded by Christopher Ludacris Bridges and his manager Chaka Zulu

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  • Willy Northpole – Tha Connect

  • Willy Northpole – Street Kings- 28 Grams [Mixtape]


A hot emcee is usually a title reserved for a resident of the extreme east and west coasts (respectively). But a short trip east on I-10 from Los Angeles to Phoenix, Arizona will bring you to a place that has quietly become as hot in the hip hop game as the local temperature readings. Ironically, one of the hottest artists to rise from the baked terra firma of the region pays homage in his name to one of the coldest regions on the planet. Willy Northpole..s rise in the rap game has not been without turmoil and obstacles though. Born William Adams, Willy Northpole..s first obstacle was overcome on February 22, 1980, in Phoenix, Arizona the day he was born. A flood that day forced him to be born in a helicopter, which also gave him his first nickname; helicopter baby. Music has always been a part of Willy Northpole..s life. Growing up a Michael Jackson fan, he was influenced early on by rap pioneers such as Kool Moe D and Too Short. These early influences inspired Willy to develop his talents as a performer. Once his mother noticed her son..s abilities as a performer she began entering him in talent shows on Phoenix..s south side. Enter Willy..s next obstacle: While he was entering talent shows his father was on the streets; addicted to crack. During this time it was not unusual for Willy to see drug dealers in and around looking for his father. In search of a male role model, Willy began following his cousin Walter ..Salt.. Morison who was a known member of Broadway Gangsta..s, a gang associated with the blood gangs of phoenix. On August 23, 1992 Willy..s life was turned upside down when his role model was shot 21 times. After his cousin and role model..s brutal murder, Willy..s life began a downward spiral when he joined the Broadway Gangsta..s and began selling drugs to any and everyone; with his own father as one of his top clients. Not long after, Willy experienced his next obstacle when he was kicked out of South Mountain High School, arrested for armed robbery, and sentenced to almost 3 years in a youth detention facility/Jail where he would serve time from the age of 15 until he turned 18 years old. From his cell, Willy would experience the highly publicized East/West Coast beef which only fueled his desire to add his substantial skills to the rap game. Upon his release at the age of 18, Willy Northpole set out with a firm focus to make a name for himself in the rap game. Splitting his time between working and the recording studio, Willy began writing rhymes about his experiences and the world around him. After recording what became a classic local anthem titled ..Garbage Disposal.., Willy Northpole hooked up with a rival local emcee named Hot Rod. At the time, Hot Rod was being pursued by G-Unit and asked Willy to come along as his right hand man. Willy..s talents were quickly recognized by everyone who crossed paths with him. Not too soon after Willy reconnected with his child hood friend Tiffany J. a one time Power 92.3 on air personality now turned producer & artist manager under Blue Williams at Family Tree Entertainment. With such a rich history together that began at the age of 8yrs old it only made sense for these two to team up & hit the industry with marketing they have never seen before. And Oddly enough most of this was done by tackling myspace. Willy has been blessed by the opportunity to record with industry heavy hitters the likes of Ez Elpee, Shondrae of Bangladesh productions, Trak Starz, Heatmakerz, Reefa, and Nitti to name a few. With his first record deal just inked with Disturbing Tha Peace / Def Jam...Willy is the only rap artist to be signed to DTP representing the West. And the ONLY artist signed with major distribution out of Phoenix, Arizona that is born & raised in this city. For Willy Northpole, obstacles are a part of life, and with this new experience he knows more are to come. But his life so far has taught him that when an obstacle is placed in his way he can rise above it like a Phoenix from the fire. If he achieves his goal of putting Arizona on his back and on the hip hop map, Willy Northpole will surely be ..Raising Arizona... With lofty ambitions like these, Willy Northpole is destined for success.